Event management as a business has shown tremendous growth in the recent past. But the tasks involved are truly tedious and can go messy if not been managed with dedication and innovation. The event organizers or the managers act as the backbone to run the show successfully.
Let’s look at the various event planning careers and opportunities open in India if you decide on to want a career in an Event Management Business.
What kind of event planner do you want to become?
Just like any other profession, where you always get to see specializations, even an event planning career also involves a specific field within the same business to figure in. simply to name a few, you as an event planner may well be referred as a meeting planner, a corporate event planner, a conference organizer, a marriage planner, a party planner, or an experiential producer.
Having a better understanding of the events business
As per several, the events business has been divided into 2 main sets, company events and special events. further divided into sub-sectors.
Corporate Events
Meetings Conferences
Trade Shows / Conventions
Exhibitions / Fairs / Festivals
Incentive Travel
Corporate Hospitality / Client Entertaining
Employee Events (Team Building, Vacation Parties, Charity Days Etc)
Brand-Marketing / Experiential
Special Events
Parties, Celebrations,
Weddings, Public Events
Consumer Shows / Conventions
Exhibitions / Fairs / Festivals
Sporting Events
Fundraisers
Charitable / Political / Instructional Events
Nowadays, brand-marketing and experiential events tend to straddle each class of company events and special events.
Traditionally, these were thought-about company events, on condition that most brands area unit in hand by companies and therefore the events were used for promoting and content, instead of to entertain.
However, as complete-marketing events have evolved into experiential activities—becoming a lot of consumer-oriented and social in nature—with the main target being on providing customer expertise related to the brand, they usually stray into the territory of special events.
In the past, brand-marketing events would have centered on targeting press, buyers, high-up shoppers, celebrities, opinion formers, and influencers, whereas nowadays—with the introduction of social media—brands reach out on to everyday customers with experiential activities that usually take the shape of special events—such as festivals, happening concerts, pop-up cafes, and niche sporting events.
To help you get a higher understanding of the various sorts of event designing careers offered and what it’s preferred to add every sector, ensuring unit of this web site, beneath the heading ‘Industry’, can examine every sector in additional detail and explain:
Choosing the right sector
You may tend to settle on any of the sectors at intervals the business, however, the work ultimately can come down to your strengths, interests, personality, and lifestyle.
Type of events
Do you imagine yourself planning gala dinners, fundraisers, parties, and celebrations?
Giant outdoor events, festivals, and experiential activities for well-known brands? or conferences, conventions, and company meetings?
Identify Your Strengths
Do you need to use your inventive and style skills? Or does one stand out project management and logistics?
What type of atmosphere you wish to carry on your event planning business and the style of operation.
A cool creative agency? An associate with 2 or 3 people tiny business?
How much does salary mean to you?
Is comfy pay and edges vital to you?
A unit area you content to accept less cash and few or no edges to figure on a lot of inventive events?
Best Suiting Sector For You
If you’re quite a casual, laid back, or spontaneous person, you almost certainly aren’t aiming to get pleasure from operating during a rigid company atmosphere wherever you’ve got to decorate, speak, and behave during a skilled and formal manner.
Alternatively, if you’re not somebody who likes the pressure of getting to return up with inventive ideas, original ideas and ‘the next huge thing’, however area unit a whizz at organizing, designing and supplying, then company events may suit you higher than complete promoting and experiential.
If your plan of creation involves selecting food, decor and entertainment, then special events, parties, and fundraisers is perhaps aiming to be a decent fit you.
Whereas if you’re drawn to the kind of inventive that involves holding flash-mobs in Time state of affairs week, followed by making a pop-up skate-board park during an obsolete lot ensuing, then experiential can in all probability be your issue.
