As you know that KWP Kochi Event Management is an event Management planner based in Cochin offering various event-related services and film promotion services. This blog explaining about the pros and cons of film promotion event.
Pros and Cons of Film Promotion Event
Pros:
Spread environment
Film promotional event is organized particularly in the environment of cinemas where the darker viewing environment, the relative concentration of the audience’s attention and appreciation energy create minimal disturbances. Thus, the unique playing environment of film advertising makes its arrival rate of advertising effectiveness relatively high.
Target audience
According to the survey on the film audiences, moviegoers are mainly concentrated in the urban population of high income, high education, and high occupational status. With an expectation of target population, having good economic living conditions and relatively strong spending power, becoming elite groups and opinion leaders in the consumer process and also generally the strong consumer groups chased by advertisers.
Media performance
Compared to other media, film advertising is the only close and shocking media. Large screen and the shocking surrounding sound is the only bright spot in the eyes of consumers, which is unmatched by conventional television media. For the message conveyed by the film media, film advertising in made through filmmaking. Compared to other production methods, film advertising has characteristics of well-producing, clear pictured, artistic sense and so on. Thus, corporate culture or product information disseminated by film advertising can give people a sense of beauty and realism. In addition, as a cultural product, film has the cultural function of leading fashion. Products appearing in film adverts can easily be seen as fashion products, producing good result for the product’s image and promotion.
Advertising price
The spreading cost of film advertising is relatively low and can quickly enhance brand awareness in a short period of time. Meanwhile, the film adverts played are most in the latest hit blockbusters which draw high concern of the audience and widely spreading range to quickly enhance the brand image.
High arrival rate
Film adverts are often played before the official movie showing. At this point, the audience is surrounded by a relatively dark and closed environment. Therefore, their close attention is on the screen with less interference information.
In addition, the film media offers the audience a single “channel”, as the audience can’t freely swap channels, flip pictures and escape advertising like what they do when they are watching TV, listening to the radio, and reading newspapers at home.
An easy combination with other forms of advertising or sales promotion
Enterprises can hang banner ads naming the corporate in the place of film screening and also make posters advertising, ticket advertising and other film carrying advertising or conduct joint promotion with the ticket office to increase brand marketing efforts.
Cons:
Time
Generally, each version of film adverts is similar to television advertising with standard time limit including 15 seconds, 30 seconds, 60 seconds and so on which is the range of advertising activities to pass clear information to the audience. Film adverts have screening cycles which may be several days or weeks only. Different television commercials which have scheduled for a month or a year, film ads are like flash in the pan with only an instant charm.
Creative space of film advertising is restricted based on film style.
Unbalanced development of film advertising media(semi-structured)
Film advertising has not yet entered the era of professional and systematic media operation. There are only a few professional film advertising agencies, and most film advertising is produced part-time by cinemas and theaters. The development of cinema media is unbalanced without scale effect.
One-time consumption’s influence on the dissemination results
Different to other media, the majority of the film audience has only one-time consumption, which constraining the repeated propagation of film adverts.
Playing time restriction
Film advertising does not only have playing times restriction, but also different playing times due to different agreement and cinemas, the number of screenings is also different. Once the screening times are reached, cinemas are entitled to dismiss or replace the original film adverts.
Venue
The place of the event should be carefully planned and arrange so securely, else the actors can be hurt may be of the audience or any threat they might have.
Payment delay
If the movie isn’t a hit, the producers take time than the promised time to pay the vendors.
